A Strategic Fusion of Two Seasoned Teams
A brand-new species born from the strategic fusion of two seasoned teams, each with twenty years of deep expertise in its own field.
Twenty years deep in enterprise markets, with core executives holding proven IPO capital-operation track records. Independently developed and deployed GEO-SaaS ecosystems across six vertical industries and 11 AI-optimized GEO-MaaS intelligent engines. Four global hubs working in concert: Hangzhou · Hong Kong · Dubai · United States.
A veteran player in China's vertical relationship social sector, having lived through three full industry generations—the PC relationship era, the mobile social era, and the AI-powered social era. Deeply versed in the full chain of vertical social user psychology, risk-control systems, compliant operations, and user growth.
Misue Zhou · Founder of MulanXu®
HKU & Fudan IMBA · Beijing Normal University (Psychology) · 10 years across venture capital, media and psychology
Trepanning across VC and media for a decade, Misue kept asking one question: what really lets one person be understood by another. The training in psychology set three lines MulanXu refuses to cross — no self-report questionnaires (people lie, behavior doesn't), no horoscope-style inference (no personality in a birthday), and no clinical judgments (boundaries themselves are professionalism). So the assessment is hidden inside a drama: 151 choices are 151 behavior samples written by your own hand. MBTI asks how you think; astrology sees when you were born; MulanXu watches what you do — this is not copy, it is method.
Every Technology
Is a Commitment to User Trust
All 12 engine modules are developed in-house (no third-party APIs), and the technology can empower external partners.
All 12 engine modules are built in-house—no external APIs. From semantic understanding to emotion recognition, the entire pipeline is self-developed and fully controllable.
A self-owned 3,000㎡ headquarters building plus a full-format offline club—while every competitor in the market runs a pure-online, asset-light model.
The world's first emotional matching system deeply fusing personality, interests, and individual traits with AI—a cultural moat that cannot be replicated.
The industry's only pay-as-you-go Token model—minimal user resistance, healthy repurchase rates, and decreasing marginal costs.
Continuously compliant, auditable, traceable, and risk-controlled. Zero facial-recognition abuse, with end-to-end encryption protecting emotional data.
From One Drama to an AI Content Ecosystem
MulanXu® takes emotional interactive content as its core strategic direction — drama is the carrier, emotion is the core: channeling the narrative assets of long-form novels, the technological assets of 12 proprietary engine modules (the MulanXu® Emotional Interactive Engine), and the scenario assets of 16 million offline traffic into a single content storyline—turning users from "people who watch stories" into "people who rewrite stories."
A platform company in the emotional interactive content sector — proprietary Emotional Interactive Engine + long-form IP pipeline + multi-drama matrix architecture. From Mulan Xu to Mulan Dian to Mulan Tea Story, one unified tech stack powers the entire emotional interactive content track.
Every character is driven by an independent AI model. Seven AI companions each have their own personality, memories, and growth arcs; 151 decision points generate plot branches in real time, and five endings are written by user decisions—with 95%+ personality consistency.
One IP, three monetizations. Long-form novels accumulate narrative assets, AI emotional interactive content carries online Token payments, and offline club/venue scenarios complete the landing—content invested once, reused continuously across multiple ends.
From one drama to an ecosystem. Themes expand from historical drama to urban and sci-fi; AI characters grow from seven to many more; IP licensing and user co-creation open gradually. The Emotional Interactive Engine is now open to creators and enterprises.
A brand-new species born of the strategic fusion
of two seasoned teams, each twenty years deep in its field.
Business Cooperation · Investment & Financing · Strategic Alliances
The MulanXu headquarters building awaits your visit.
Gongshu District, Hangzhou, Zhejiang, China
Built on deep foundations, rising with full force—
leading the new track of emotional technology. — MulanXu · Corporate Vision